“Real change, enduring change, happens one step at a time." - Ruth Bader Ginsburg There is something truly unique about the advertising industry. As an advertiser, we have the ability to help propel an entire culture forward by creating compelling stories that resonate with people. Through various channels and avenues, advertisers are taking strides to… Continue reading One Ad at a Time: How Women Have Gone From Housewives to Super Women in the Advertising Industry
If you’re like me, the Super Bowl has always been more about the food and the commercials than the actual game. I know what you’re thinking. Well what’s the point? But I did seek a career in advertising, so at least there’s somewhat of a method to my madness. Did you know that annually the… Continue reading You Did A Superb(owl) Job
It’s officially 2022, and that’s cause for celebration! Which we’re sure you’ve done plenty of. We know we did! But as the music fades out and the confetti is swept away, we must get back to work. With a new year comes new opportunities for growth and exciting changes. But how do you get there?… Continue reading New Year, New Marketing Plan
Well another year is about to wrap up, so we thought that we’d take a little inspiration from Spotify themselves and wrap our year in a nice little package just for you! I mean who doesn’t want to see exactly what we’ve been up to?! I know I do, so let’s check it out! Between… Continue reading Rethink Wrapped
November has arrived and for some that means the holidays are just around the corner, and for others, like myself, that means that the holiday season is in full swing. When you’re raised in a household like mine, there is no question about when the holidays start. Once Halloween is over, it’s time to get… Continue reading The Great Debate: Turkey Before Tree & The Advertising Industry’s Effect on the Holiday Season
Sure, it may not feel like it’s time to start decking the halls and making the season bright, but nearly 40% of people begin their holiday shopping before Halloween. That means that before you know it there will be holiday marketing campaigns everywhere with countless businesses rushing to cash in on a spending frenzy. While we don't… Continue reading Elements For a Successful Holiday Marketing Campaign
Roughly 148 MILLION people celebrated halloween in 2020, despite the pandemic according to the National Retail Federation. You may have your sales, promotions and content planned out for Thanksgiving or even Christmas; however, don't sleep on Halloween! There are so many opportunities for businesses to get into the spirit of spooky season. Take a look… Continue reading Oh My Gourd, it’s almost Halloween!
Global Leadership Summit 2021 has come and gone and as I followed alongside twitter I gathered some of my favorite tweets! If you have never heard of the Global Leadership Network, you need to. It is THE place to get inspired about your leadership, business goals, and personal growth. I have attached a link at… Continue reading #GLS21
I’m sure by now the news of Apple’s elusive iOS 14.5 update has made its way to you. Well let me tell you, it’s made its way to us in a big way, but at this point, it’s hard to say whether or not the update has affected all it said it would. As the… Continue reading Looking at the iOS 14.5 Update 3 Months After Its Launch
Trust us, we’ve been asked them all. Here is what you really need to understand when it comes to digital advertising. More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in. Are you one of them? Or… Continue reading 5 Common Digital Questions
Rethink Out of The Box 