The Mother of All Months

“I am your mother.” The Month of May…probably May is here and that means something special is brewing. No it’s not the countless number of storms that we undoubtedly will endure in the coming weeks. The piping hot bit of brew that we speak of is the bright spot in advertising that May provides to… Continue reading The Mother of All Months


Spring Clean Up Your Marketing Strategy

“Spring cleaning is all about personal satisfaction.”— Peter Walsh  April showers bring May flowers may be one of the oldest sayings in the book, but something we marketers know to be true is just how much more April brings than just showers. Spring is the perfect time for you to start your spring cleaning rituals.… Continue reading Spring Clean Up Your Marketing Strategy


Reboots, and Spinoffs, and Ads. Oh. My!

The remaking, revamping, or reuniting of any 80s, 90s, or 2000s television show or cast is the 2010s and 2020s way of bringing nostalgic tv back to the forefront of everyone’s minds, and we think businesses should get in on the ground floor.   If you’re a fan of tv at all, then you’re aware of… Continue reading Reboots, and Spinoffs, and Ads. Oh. My!

The Feature is Female

The Feature is Female: Corie Royer & Susan Till

"Because we can" - Susan Till Rethink Media Group was just a pipeline dream all of 12 years ago, but fast forward to present day, and it’s one of the top advertising agencies in the area. How does something go from dream to reality to top agency? That answer is simple: you put Corie Royer… Continue reading The Feature is Female: Corie Royer & Susan Till


Valentine’s Day & The Myths That Surround It

The month of love is here, and what does that mean? It means chocolate, flowers, conversation hearts, and of course myths that need debunking. Arguably the oldest myth in the book is the one surrounding the creation of Valentine's Day. Was it really a holiday created by greeting card companies and marketers alike? Or is… Continue reading Valentine’s Day & The Myths That Surround It


We Challenge You to Try Something New

Another year is here, so why not bring some new challenges in with it! It happens every year. January hits, and the world goes crazy. New year, new me. We’ve all heard it. Most of us have probably said it, but what if we flip the tables on the stereotypical expression. Rather than focusing on… Continue reading We Challenge You to Try Something New


Rethink Wrapped

As hard as it is to imagine, another year has come and (almost) gone. With a year unlike any other, we thought it was time to give you a wrap up of all the happenings inside Rethink from the year. And let us tell you, it was quite the year.  In true 21st Century fashion,… Continue reading Rethink Wrapped


A Holiday Season Unlike Any Other

The holiday season is quickly approaching, but there is one question that looms large: is your advertising strategy ready for a holiday season unlike any other? We all remember what it was like to live through the treacherous and uncertain times of COVID-19. When the virus made its way to the U.S. in early 2020,… Continue reading A Holiday Season Unlike Any Other


Let’s BeReal.

“Forget about being impressive and commit to being real. Because being real is impressive!” – Jonathan Harnisch I was sitting at dinner the other night when my friend got a notification on her phone. At first this seemed like a normal occurrence, but much to my surprise, it was far from ordinary. You see the notification… Continue reading Let’s BeReal.


The Glow Up of Social Media

According to Statista, in 2021, 91.9 percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. Thinking of social media as anything less than the all encompassing, powerhouse that it is today is hard for most of us. In today’s world, social media is everywhere. It’s how we get our news. It’s… Continue reading The Glow Up of Social Media