The Great Debate: Turkey Before Tree & The Advertising Industry’s Effect on the Holiday Season

November has arrived and for some that means the holidays are just around the corner, and for others, like myself, that means that the holiday season is in full swing. When you’re raised in a household like mine, there is no question about when the holidays start. Once Halloween is over, it’s time to get… Continue reading The Great Debate: Turkey Before Tree & The Advertising Industry’s Effect on the Holiday Season

What your ad agency should be asking you.

Before you go about the difficult task of choosing an ad agency for your business, you should ask yourself some very important questions. It sounds like I just found the title to my next blog. But for now we will focus on questions your ad agency should be asking you. Some people are uncomfortable asking… Continue reading What your ad agency should be asking you.

Do your radio ads work?

At one point or another we have this conversation with every client. Does radio really work? Radio advertising doesn't often get the respect it deserves but when done correctly is an effective advertising medium. It has the ability to capture the imagination, build a brand and more importantly,  lead to a sale. Here are some… Continue reading Do your radio ads work?