"Summertime is always the best of what might be." —Charles Bowden For many people summer is synonymous with pools, popsicles, road trips, and sweltering temperatures. For advertisers it means that as the temperatures heat up, so do your advertising plans. We know that summer means vacation, but we’re here to give you and your small… Continue reading Summer Marketing Tips For Small Businesses
Canva and Pinterest and Asana...Oh. My! What would you say to me if I told you that right now there are internet applications out there that you are sleeping on? Apps that can help unlock creativity. Apps that can help keep you on schedule. Even apps that give you an inside look into your business’s… Continue reading Apps You Shouldn’t Be Sleeping On
"You’re never going to kill storytelling, because it’s built in the human plan. We come with it.” - Margaret Atwood What is advertising if not a great vessel for storytelling? At its core, advertising is the ability to tell really great stories in an intriguing and compelling way. Think about it. How many times have… Continue reading (Story)Tell Me About It
“Real change, enduring change, happens one step at a time." - Ruth Bader Ginsburg There is something truly unique about the advertising industry. As an advertiser, we have the ability to help propel an entire culture forward by creating compelling stories that resonate with people. Through various channels and avenues, advertisers are taking strides to… Continue reading One Ad at a Time: How Women Have Gone From Housewives to Super Women in the Advertising Industry
If you’re like me, the Super Bowl has always been more about the food and the commercials than the actual game. I know what you’re thinking. Well what’s the point? But I did seek a career in advertising, so at least there’s somewhat of a method to my madness. Did you know that annually the… Continue reading You Did A Superb(owl) Job
It’s officially 2022, and that’s cause for celebration! Which we’re sure you’ve done plenty of. We know we did! But as the music fades out and the confetti is swept away, we must get back to work. With a new year comes new opportunities for growth and exciting changes. But how do you get there?… Continue reading New Year, New Marketing Plan
Well another year is about to wrap up, so we thought that we’d take a little inspiration from Spotify themselves and wrap our year in a nice little package just for you! I mean who doesn’t want to see exactly what we’ve been up to?! I know I do, so let’s check it out! Between… Continue reading Rethink Wrapped
November has arrived and for some that means the holidays are just around the corner, and for others, like myself, that means that the holiday season is in full swing. When you’re raised in a household like mine, there is no question about when the holidays start. Once Halloween is over, it’s time to get… Continue reading The Great Debate: Turkey Before Tree & The Advertising Industry’s Effect on the Holiday Season
Sure, it may not feel like it’s time to start decking the halls and making the season bright, but nearly 40% of people begin their holiday shopping before Halloween. That means that before you know it there will be holiday marketing campaigns everywhere with countless businesses rushing to cash in on a spending frenzy. While we don't… Continue reading Elements For a Successful Holiday Marketing Campaign
Roughly 148 MILLION people celebrated halloween in 2020, despite the pandemic according to the National Retail Federation. You may have your sales, promotions and content planned out for Thanksgiving or even Christmas; however, don't sleep on Halloween! There are so many opportunities for businesses to get into the spirit of spooky season. Take a look… Continue reading Oh My Gourd, it’s almost Halloween!
Rethink out of the Box 