Valentine’s Day & The Myths That Surround It

The month of love is here, and what does that mean? It means chocolate, flowers, conversation hearts, and of course myths that need debunking. Arguably the oldest myth in the book is the one surrounding the creation of Valentine's Day. Was it really a holiday created by greeting card companies and marketers alike? Or is… Continue reading Valentine’s Day & The Myths That Surround It


We Challenge You to Try Something New

Another year is here, so why not bring some new challenges in with it! It happens every year. January hits, and the world goes crazy. New year, new me. We’ve all heard it. Most of us have probably said it, but what if we flip the tables on the stereotypical expression. Rather than focusing on… Continue reading We Challenge You to Try Something New

Rethink Wrapped

As hard as it is to imagine, another year has come and (almost) gone. With a year unlike any other, we thought it was time to give you a wrap up of all the happenings inside Rethink from the year. And let us tell you, it was quite the year.  In true 21st Century fashion,… Continue reading Rethink Wrapped

A Season of Thanks and Giving

Can you smell that; the familiar scent of cinnamon and cloves wafting through the air? Or maybe for you it’s the distinct smell of spruce and pine that take you back to that familiar place. That familiar place, of course, being the holiday season.  It’s beginning to look a lot like - Before we get… Continue reading A Season of Thanks and Giving

A Holiday Season Unlike Any Other

The holiday season is quickly approaching, but there is one question that looms large: is your advertising strategy ready for a holiday season unlike any other? We all remember what it was like to live through the treacherous and uncertain times of COVID-19. When the virus made its way to the U.S. in early 2020,… Continue reading A Holiday Season Unlike Any Other

Let’s BeReal.

“Forget about being impressive and commit to being real. Because being real is impressive!” – Jonathan Harnisch I was sitting at dinner the other night when my friend got a notification on her phone. At first this seemed like a normal occurrence, but much to my surprise, it was far from ordinary. You see the notification… Continue reading Let’s BeReal.

The Glow Up of Social Media

According to Statista, in 2021, 91.9 percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. Thinking of social media as anything less than the all encompassing, powerhouse that it is today is hard for most of us. In today’s world, social media is everywhere. It’s how we get our news. It’s… Continue reading The Glow Up of Social Media

But The Party Don’t Stop

You can’t go anywhere right now without hearing about TikTok, without seeing a TikTok, or without being in a TikTok. TikTok is everywhere! It even has its own Sirius XM radio station! TikTok is the next big thing in social media, and it’s safe to say, it is here to stay. When a platform like… Continue reading But The Party Don’t Stop

Apps You Shouldn’t Be Sleeping On

Canva and Pinterest and Asana...Oh. My! What would you say to me if I told you that right now there are internet applications out there that you are sleeping on? Apps that can help unlock creativity. Apps that can help keep you on schedule. Even apps that give you an inside look into your business’s… Continue reading Apps You Shouldn’t Be Sleeping On

(Story)Tell Me About It

"You’re never going to kill storytelling, because it’s built in the human plan. We come with it.” - Margaret Atwood What is advertising if not a great vessel for storytelling? At its core, advertising is the ability to tell really great stories in an intriguing and compelling way. Think about it. How many times have… Continue reading (Story)Tell Me About It