Can you smell that; the familiar scent of cinnamon and cloves wafting through the air? Or maybe for you it’s the distinct smell of spruce and pine that take you back to that familiar place. That familiar place, of course, being the holiday season. It’s beginning to look a lot like - Before we get… Continue reading A Season of Thanks and Giving
The holiday season is quickly approaching, but there is one question that looms large: is your advertising strategy ready for a holiday season unlike any other? We all remember what it was like to live through the treacherous and uncertain times of COVID-19. When the virus made its way to the U.S. in early 2020,… Continue reading A Holiday Season Unlike Any Other
“Forget about being impressive and commit to being real. Because being real is impressive!” – Jonathan Harnisch I was sitting at dinner the other night when my friend got a notification on her phone. At first this seemed like a normal occurrence, but much to my surprise, it was far from ordinary. You see the notification… Continue reading Let’s BeReal.
According to Statista, in 2021, 91.9 percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. Thinking of social media as anything less than the all encompassing, powerhouse that it is today is hard for most of us. In today’s world, social media is everywhere. It’s how we get our news. It’s… Continue reading The Glow Up of Social Media
You can’t go anywhere right now without hearing about TikTok, without seeing a TikTok, or without being in a TikTok. TikTok is everywhere! It even has its own Sirius XM radio station! TikTok is the next big thing in social media, and it’s safe to say, it is here to stay. When a platform like… Continue reading But The Party Don’t Stop
"Summertime is always the best of what might be." —Charles Bowden For many people summer is synonymous with pools, popsicles, road trips, and sweltering temperatures. For advertisers it means that as the temperatures heat up, so do your advertising plans. We know that summer means vacation, but we’re here to give you and your small… Continue reading Summer Marketing Tips For Small Businesses
Canva and Pinterest and Asana...Oh. My! What would you say to me if I told you that right now there are internet applications out there that you are sleeping on? Apps that can help unlock creativity. Apps that can help keep you on schedule. Even apps that give you an inside look into your business’s… Continue reading Apps You Shouldn’t Be Sleeping On
"You’re never going to kill storytelling, because it’s built in the human plan. We come with it.” - Margaret Atwood What is advertising if not a great vessel for storytelling? At its core, advertising is the ability to tell really great stories in an intriguing and compelling way. Think about it. How many times have… Continue reading (Story)Tell Me About It
“Real change, enduring change, happens one step at a time." - Ruth Bader Ginsburg There is something truly unique about the advertising industry. As an advertiser, we have the ability to help propel an entire culture forward by creating compelling stories that resonate with people. Through various channels and avenues, advertisers are taking strides to… Continue reading One Ad at a Time: How Women Have Gone From Housewives to Super Women in the Advertising Industry
If you’re like me, the Super Bowl has always been more about the food and the commercials than the actual game. I know what you’re thinking. Well what’s the point? But I did seek a career in advertising, so at least there’s somewhat of a method to my madness. Did you know that annually the… Continue reading You Did A Superb(owl) Job
Rethink out of the Box 