A Guide to Sassy Socials

Who says running a brand’s social media account has to be boring? Check out how these famous brands have taken social media management to the next level.

Let’s be honest, we all love a good comeback. I mean no one is tuning in to Bravo week after week to watch the Housewives be kind to one another. There is just something innate within us that thrives on a carefully curated comeback. That becomes especially true when we start to see the social media accounts of our favorite brands get in on the clapback game.

In the world of social media, it’s nearly impossible for a brand to be a ghost, so it’s not unusual to see your favorite snack cake brand, t-shirt brand, or even toilet paper brand on social media. Each brand gets to choose what they want their voice to be on any given site, and let me tell you, some will shock you.

Anyone who has a Twitter account knows that it is a social media platform unlike any other. That’s why it’s no surprise that many of the world’s most famous brands have found their sassiest voice at the hands of the 280 character limit. 

Although alarming at first, it quickly becomes apparent that some brands’ choice to take on a more sassy online persona has helped them tremendously. People eat up the unexpected comments. And some even write whole blogs on it! The point is, sassy social media responses aren’t always warranted, but they’ve certainly gotten our attention.

Makayla’s Top 5 Sassy Social Brands

  • MoonPie (@MoonPie)

Just do yourself a favor and go check out their Twitter. It is truly a stroke of comedic genius. Between their constant pleas with NASA to take their product to the moon and their screenshots of conversations with their boss, MoonPie’s Twitter is what every national brand wishes it could be.

  • Wendy’s (@Wendys)

Wendy’s loves to remind us that their beef is “Fresh. Never frozen.” and they love to remind their Twitter followers of this, too. Their Twitter is a healthy combination of roasting those who complain about their food (which there are a lot) and taking shots at the fast food giant themselves, McDonald’s.

  • Hamburger Helper (@helper)

I was pleasantly surprised to see that a brand as random as Hamburger Helper had such a personality on Twitter. Personally, I don’t eat hamburger, but some of their clapbacks lowkey make me want to run out and buy up multiple boxes of their famous quick dinner.

  • Pop-Tarts (@PopTartsUS)

Pop-Tarts just loves to take personal jabs at people which may be alarming to some, but it does make for great content. It also gives people more of a reason to tweet at you, so who’s really winning here?

  • Denny’s (@DennysDiner)

Whoever is running Denny’s Twitter account is my new best friend. Their tweets are so random and their comebacks are so solid. What is so perplexing about Denny’s Twitter, is just how random most of their content feels, but then again, I guess you can get away with random thoughts when you’ve solidified yourself as one of Twitter’s most engaging and funny accounts.

As a Social Media Manager, it’s hard for me to condone the actions of most of these brands, but it’s also easy for me to understand how a brand as large as PopTart and Denny’s could get away with tweeting the things they do. I’m also not going to say I didn’t have the best time going through their socials, because I did. I really did.

Social media is one of those things that is always going to be changing, and as an advertising agency, we are always willing to change with it. Whether that change is adapting and implementing the use of a new social media site, or it’s learning how to create a new type of content, or if it’s even learning to interact with a brand’s audience in a new and humorous way, we’re going to do it, because we’re devoted to giving people more than they expect, and that’s exactly what we plan to do.  

In need of some social media help? We’ve got you covered! Give us a call or check out our website for more information as to how we can help you and your brand.


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