We are amongst the first digital marketing companies in the nation to offer this level of buying across Amazon…Robin Bailey, Digital Marketing Manager
When it comes to ad buying there were two giants fighting for business: Google and Facebook. NOW, with the launch of Amazon’s Self-Serve DSP (demand-side platform), the third sleeping giant has awoken!
- 50% of customers in the US start their product search with Amazon first. Compare that to the 35% of customers that start with Google!
- 96% of consumers surveyed had visited Amazon within the year.
- Amazon averages more than 200 million unique visitors per month.
- Amazon makes up 49% of all online retail spend in the US.
Now that we’ve given you some of the details on the reasons WHY, let’s get to the fun part… We can advertise YOUR business on Amazon! If that’s not something to shout about, we don’t know what is!
There are currently 150 million Amazon Prime subscribers (VentureBeat,2020). 20% of Amazon Prime members said they shopped on Amazon a few times per week and 7% saying that they did so on an (almost) daily basis! That’s a whole lot of time spent shopping, which makes since on why Amazon is considered the most popular shopping app in the United States with 150.6 million mobile users.
You and I know that Amazon has been a game changer on the way we shop. Amazon has massive data accumulated about its users! We can target with display ads on and off Amazon.com and video/OTT (over the top streaming services) on Amazon owned properties and partner websites and apps like Prime Video.
Amazon is certainly the place to be so stay tuned for next months blog where I explain the “HOW” behind getting your business in front of the right people, I promise… you don’t want to miss this.
You may not want to wait until next month to figure out how you can hop on this amazing journey and that’s okay, I don’t blame you! Reach out and lets get started!
Rethink Media Group– Digital, Social & Media Marketing Team in the heart of the Midwest.