Marketing during uncertain times: Why it’s important!

“If I was down to my last dollar, I would spend it on public relations.“- Bill Gates


Rethink Media Group– Digital, Social & Media Marketing Team in the heart of the Midwest. 

It’s day 1,543 of the Stay-At-Home order, or so it probably feels, and during this time many businesses have asked the same questions: What do we say? How do we address this? How do I keep my business in customers’ minds? Where should I cut back?

Things seem uncertain but keeping marketing within in your budget is essential to your business now more than ever… and if you keep reading, I’ll tell you why.

Traditional Media

TV ratings are rising tremendously right now with everyone abiding to the shelter in place guidelines. On March 17th, NBC’s Ellen’s Game of Games reached 44% in the demo and added 1.6 million viewers! Taking advantage of popular TV show air times is a smart way to keep the attention of your target customers.

Digital Marketing

Right NOW, more than ever, consumers are on the internet! Whether it is shopping online, browsing, or looking for information. Ad content is important, but it won’t be effective if no one sees it! SEO (Search Engine Optimization) is the driving force behind your brand’s ability to be identified and ranked by Google. If you set up and maintain a sweeping SEO strategy, you can keep your brand’s content at the top of search rankings for months or even better, years to come!

Social Media

Consumers are checking in with their favorite brands and local businesses for updates and changes that have been made. Social Media is a good place to let customers know you care about their health and safety, and are taking the necessary actions. Consumers will check social media feeds BEFORE visiting your website to look for recent updates, sales, and policy changes. Time spent on Facebook, in Italy, towered up to 70% since they were tremendously affected by COVID-19.

If you don’t know what to say, or how to say it, we can help! As a local marketing leader and small business owners ourselves, we want to see your business succeed! Let’s get your marketing strategy started.

corie@rethinkmediagroup.net | susan@rethinkmediagroup.net | 217-222-2288

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