Rethink Media Group– Digital, Social & Media Marketing Team in the heart of the Midwest.
We may be a little late in the New Year’s Resolution game, but when you’re a growing company you tend to get caught up in the hustle and bustle! One thing we never fall short on is keeping up with the trends that help us continue growing!
Reevaluating the Metrics
“Likes” being the measure of success in social media died in 2019 when Instagram rolled out their experiment of hiding like counts from the public. This motivated marketers to dig deeper into actionable metrics– WHY are viewers clicking on the page? What do we want them to DO on our page? When we change the focus from “like” to having a conversation, the quality of engagement from followers might just lead to more conversion in your business!
Building connections with your target audience vs. anyone who will listen is KEY for 2020. When you customize your content for the demographic of people who actually WANT to engage with your business, your sales will flourish. 82% of customers are brand loyal after a single positive experience. Customers who feel strongly about a brand are more likely to recommend your products and services to their friends & family. On the other hand, 33% of customers contemplate changing companies after a negative experience.
Influencers on the rise
When we think of influental people we tend to think of Celebrities. However, the online influencers are under a microscope. Individuals who have a dedicated following on social media of 1,500 to 10,000 are considered to be micro-influencers and are labeled to be experts in their fields. USE THEM! This year consider finding influencers in your industry to attract a new demographic and more traffic to your company. People buy from people they know, like and trust. 83% percent of people say that word-of-mouth inlfuence their purchases.
2020 is the year for YOU! Let’s put our best foot forward and utilize all that social media is giving to us. Deeper conversation, better understanding, and finding the important things in our advertising!
So now what? Maybe you’ve just read this and thought…”I have no idea how to find the time to get started with something like this.” That’s where we come in! We help create effective strategies for digital marketing, social media and various other forms of advertising. We are experienced, dedicated, and ready to help you take your business to the next level! For more information, check out our website http://www.rethinkmediagroup.net and follow us on your favorite social platforms @rethinkmg for social updates, tips & tricks.
Check back soon for our next topic to help you!