Rethink Media Group– Digital, Social & Media Marketing Team in the heart of the Midwest.
What’s everyone else doing?! Keep your audience curious about what your brand is up to and why they need to join in.
Fear of Missing Out (FOMO) is the idea that other people are enjoying experiences … and you’re not. People want to feel like they are part of things, and that’s why FOMO marketing is so powerful. 69% of millennials experience FOMO, and it’s a purchase driver for 60% of them.
At Rethink Media Group, we have seen huge success with FOMO social media marketing techniques. Here are our 6 FOMO social media marketing hacks you don’t want to miss!
1. Experience & Hype
Consumer values are shifting toward brand experiences over things. 73% of consumers view positive experiences as a key influencer of their brand loyalty. 52% of customers are willing to pay more for a better experience, and 32% are willing to walk away from a brand they “love” after a single bad experience. 70% of millennials feel FOMO when they can’t attend an event and will try to be part of the action when possible.
What to do:
Share teasers. Images work well, but for greater effect, create video content, which increases interaction by 88% and results in 66% more leads! That’s why Instagram, the image & video-sharing social media platform is a great channel to use. Focus on how the experience you’re offering can make your brand sound unique.
2. Scarcity & Urgency
Creating urgency has always been a top marketing tactic. Black Friday, for example, brings in over $6.2 billion in sales because people don’t want to miss out on the big deals of the day. There’s something intriguing about a special edition item or a big event with only 12 spots left.
What to do:
Try using a countdown clock. 90% of the info that enters the human brain is visual. Showing an actual symbol of passing time can trigger immediate action. Instagram now has a countdown sticker with excellent features. The limited time period will spur people into action and keep them watching your page constantly for more great deals. Followers can share the timer, and when the countdown ends, everyone who saved the reminder gets a notification.
3. Expiring Incentives
Content that expires gives the ultimate FOMO vibe. Businesses are often afraid to create expiring content in case their customers miss out on sales. But the opposite is true. One of the reasons why Snapchat is so successful is because the platform uses the expiring content concept. Once the content is gone, you’ve lost your chance to see it forever.
What to do:
Don’t be afraid to let your offers expire. If you keep extending them, consumers will become complacent and fail to respond to the FOMO feel you want to create. Also, make all expiration dates very clear, and let people miss out, they won’t next time!
4. Exclusivity
Exclusivity triggers FOMO because people to want something that not many others have. Over 100 million people have signed up for Amazon Prime to get deals that non-Prime members can’t get. Fuel conversions by using a clear Call-to-Action (CTA) that makes the exclusive group stand out from the people who decided not to opt-in.
What to do
Use the allure exclusivity to promote offer. If people think they’re getting something others can’t have, they’re more likely to go out and make a purchase.
5. Social Proof
We justify our own decisions based on “what everyone else is doing.” Social proof is the marketing technique that feeds into this idea.
What to do:
Show reviews. For 9/10 consumers, an online review is just as important as a personal recommendation. Testimonials, ratings and reviews can increase conversion by 270% as they show real people are using the products. People love to be featured across social media, so why not showcase them using your products or services?
6. Content & Copywriting
Create FOMO by providing useful, interesting and engaging content. Posts that include images produce 650% higher engagement than text-only posts. Your audience needs to feel like they are about to lose a great offer if they don’t take action.
What to do:
Create a series of content and release one each day leading up to the product launch. Make the launch day clear and drip feed your audience with intriguing content. Examples of smart messages include:
“For a limited time only.” The customer will be in a hurry because of the urgency and scarcity elements.
“Offer ends on xxx.” Be specific to avoid confusion.
“Last 10 items in stock. Grab yours now!” Your social media fans will be anxious to get one of the last items.
Social media marketing and FOMO are a powerful combination when done right.
So now what? Maybe you’ve just read this and thought…”I have no idea how to find the time to get started with something like this.” That’s where we come in! We help create effective strategies for digital marketing, social media and various other forms of advertising. We are experienced, dedicated, and ready to help you take your business to the next level!
For more information, check out our website http://www.rethinkmediagroup.netand follow us on your favorite social platforms @rethinkmg for social updates, tips & tricks.
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