Brand Loyalty & You Part 1

Today's hot topic is brand loyalty! Just how loyal are you to brands or even companies for that matter? Are you willing to make the switch to a different brand? What would it take? Or are you sold on your favorite brands/companies and you'll stay with them no matter what a competitor offers you? Rumor… Continue reading Brand Loyalty & You Part 1

What to Post on Social Media

You have your Facebook account and you're ready to interact with your audience. But what types of content should you be posting? We can help!

Self-Promotion & Branding Through Social Media: Part 2

Last week, we discussed personal branding on the top social media platforms. The best way to gain clients across social media platforms involves three key factors. First, be a resource, not a salesperson. Social media users never want to feel as if they are being sold to. Second, always share your own passions and interests, not… Continue reading Self-Promotion & Branding Through Social Media: Part 2

Self-Promotion & Branding Through Social Media: Part 1

  We often discuss ways to promote your business through social media, but there may come a time when you are encouraged to promote yourself as a business  or brand representative. A common misconception is that you have to be popular or funny to create and maintain a useful social media presence. This is absolutely false!… Continue reading Self-Promotion & Branding Through Social Media: Part 1