Brand Loyalty & You Part 1

Today's hot topic is brand loyalty! Just how loyal are you to brands or even companies for that matter? Are you willing to make the switch to a different brand? What would it take? Or are you sold on your favorite brands/companies and you'll stay with them no matter what a competitor offers you? Rumor… Continue reading Brand Loyalty & You Part 1

Self-Promotion & Branding Through Social Media: Part 2

Last week, we discussed personal branding on the top social media platforms. The best way to gain clients across social media platforms involves three key factors. First, be a resource, not a salesperson. Social media users never want to feel as if they are being sold to. Second, always share your own passions and interests, not… Continue reading Self-Promotion & Branding Through Social Media: Part 2

Self-Promotion & Branding Through Social Media: Part 1

  We often discuss ways to promote your business through social media, but there may come a time when you are encouraged to promote yourself as a business  or brand representative. A common misconception is that you have to be popular or funny to create and maintain a useful social media presence. This is absolutely false!… Continue reading Self-Promotion & Branding Through Social Media: Part 1