When it comes to standing out on social media, it’s often all about content and visuals, but one trait that often gets overlooked is your voice. Think about the social media profiles that you follow? Some brands have an insane amount of followers and you can’t help but check them out daily to see what content they have in store. What brands come to your mind? Taco Bell? Starbucks? Target? Even General Electric has a huge social media following. And the reasons? Personality and consistent posts.
Some brands go to great lengths to perfect their social media voice. And those who have mastered this concept, have the social media followings to prove it. We encourage you to do the same. Your social media has a voice….what’s yours?
Self-promotion can be tricky at times. Keep in mind that you want to speak to your followers as if you are talking to them in person. Once you find your social media voice, your posts begin to sound authentic. You want to come across as friendly and welcoming. Be comfortable in what you post with a goal of establishing yourself as the expert in your field.
Let’s talk about ways to find your social media personality and establish your voice!
Like we’ve said before, speak on social media as if you’re speaking to your followers in person. You want your followers to have the same experience on your social media as they would inside your place of business or on the phone. Think of your social media as a platform for potential customers to get to know you. Build trust. Establish yourself as an expert. After all, aside from building a following, your ultimate goal is turn that following into clients, customers and friends. Think about what you want to say and say it as if you are speaking. Some businesses try to be overly formal or they aren’t quite sure how to express their thoughts on social media. Simply stated, just be you!
What keywords describe your own voice? Are you sarcastic? Friendly? Funny? How do you address those who enter your business? Perhaps write your personality adjectives down and keep them in mind when posting to social media. Think of the social media profiles that you enjoy following. What do they all have in common? A unique voice! Remember to ask questions, tell stories, always listen and relate to the people who follow you.
There you have it! Today we encourage you to plan ahead and practice mastering your social media voice. Match your voice to your customer expectations and always keep it consistent.
What adjectives would you use to describe your social media voice? What qualities do you look for when following companies on social media? We’d love to hear your feedback in the comments section!