It’s a feature that although it was released months ago, has remained under the radar. We’re talking about Snapchat Geofilters! Just in case you are new to the world of Snapchat, a filter is a design that you can overlay onto a photo that you take within the app. Geofilters are different because they are location based. For example, when you are standing near the Eiffel Tower in Paris or the Empire State Building in New York, you can access a customized filter designed for that particular spot.
So what’s all of the recent hype about Snapchat Geofilters? Well, Snapchat has made it so that anyone and everyone can create and upload a custom filter to any area. In the past, Snapchat controlled the process which meant that if you wanted a custom filter, then you had to apply for it as opposed to today where anyone can do it. If you use Snapchat on a regular basis, think back to where you’ve seen custom filters. Perhaps you’ve been at a local event, a wedding or a party. The list can go on forever!
Why Should I Use Geofilters?
As one of the fastest growing social networks, Snapchat can help you to engage with your audience. On-Demand Geofilters are a great way to get your business in front of prospects. Brands and businesses should definitely take advantage of this up and coming trend. Filters tend to grab attention as they show up directly in your Snapchat account. It can also add value to your brand or business, because viewers can interact with it in an entertaining way, plus share it with their followers. Also keep in mind that you can view metrics on any geofilters that you create once they have gone live.
How Do I Make a Filter?
If you are not Photoshop or Illustrator savvy, it’s a good idea to have someone who can assist you. Snapchat does have templates available if you want to explore the options for yourself. When creating your file, there are a few stipulations to keep in mind. Your files should be 1080px wide by 1920px high, under 300KB in size and saved as a .PNG file with a transparent background. Be sure to test your upload on top of various types of photos with different lighting to make sure that the filter looks good in different scenarios. Try not to take up more than 1/3 of the screen. Also strive to add value to the snaps, aside from just promoting yourself.
Are you ready to get started? Visit the On-Demand Geofilters page to design, map and purchase! We’d love to hear about your experience in the comments section!