It goes without saying that there are so many reasons to love Pinterest. Our society is visually driven and for that reason, Pinterest has become a popular search engine for many. What we used to only turn to Google for, we can now turn to Pinterest. Whether it’s home decor inspiration, recipes, the latest DIY tips and beyond, Pinterest has it all. And the best part is what we like to call the “endless scroll”. When you enter a subject into the Pinterest search field, you are given access to hundreds, sometimes thousands of pins containing that particular subject. And guess what else is becoming a hot search topic on Pinterest?
How can you use Pinterest to generate business traffic? This amazing social media platform has a lot to offer.
- Most pinterest users are women. They are actively looking for ideas for everything. This is great news for you, because no matter what your niche, you’ll more than likely find that your target customers are on Pinterest and they are looking for what you do.
- Consumers are more likely to make purchases. Pinterest has become a “purchase planning” platform where users tend to find things that they like and save them to their boards with the intent to purchase. If you don’t sell a particular product, don’t worry. Pinterest is still completely relevant. Unlike Facebook where users are looking for daily updates, Pinterest users research for things that interest them and if you fit their criteria, then they are more likely to click on your pins. Where does the clicking land them? Directly on your website!
- Your fans become your promoters. Add a Pin-it button to your website so that your online visitors can pin your content directly to their Pinterest boards, which in turn helps you promote your business. When others re-pin their images, this helps to further promote your business (and you don’t have to do all of the work)!
- Unlike other social media platforms, pins last for a long period of time. Tweets last only seconds. Facebook’s organic reach can be challenging and Instagram feeds are always moving. Pinterest pins have the most longevity. User’s boards are always available to view and thanks to the search feature, older pins can be found again and again. This can lead to continual website traffic for your business.
- Pinterest does offer handy analytics to show you which of your pins are the most popular as well as which pins are driving the most traffic to your website. Be sure to look and see what your followers are pinning to gain insight into the interests of your audience.
Next week, we will share the best practices for everyday Pinterest use to help you stand out and grow your business. Until then, follow Rethink Media Group on Pinterest where we have tons of great content in store for you!