Blogging is one of the most valuable tools that a company has at its finger tips to engage with its customer base. While our blog “Rethink out of the Box” is fairly new, we want to share with you that if you are not already blogging, then it is time to jump on the bandwagon! Here’s some blog inspiration for you that we hope will give you a better understanding of where to start and the marketing power that your company blog holds.
Let Your Voice Be Heard!
First and most importantly, blogging gives your company a voice. Think of your blog as a direct communication channel for your target audience. What better way to ensure potential customers that there is a “real person” behind the company name. It’s a place where you can talk about new products, share your success stories, share important research, address trending topics and more! Blogging let’s your company’s personality really shine while showing what you are all about.
It goes without saying that search engines love valuable content. As a reward for sharing your blog, your search engine optimization will increase. Every little bit helps, right? When you update your blog on a regular basis and assign the proper keywords, it can be a vital part of your SEO strategy. We all want to set ourselves apart from our competition and blogging is a simple way to do so. You can also use your blog to redirect your target audience to your main website. In addition to SEO, think about making your blog the foundation of all of your social media platforms by sharing links to every post.
on your content marketing strategy that is! Blogging will help you stay on top of a schedule to deliver purposeful content as well as keep yourself informed on what’s happening in your industry. Build content, customer relationships and establish yourself as a reliable resource with the information that you share. We all want to be expert in our field, right? This strategy will allow you to stay ahead of the curve when it comes to top trends and competitors.
Share Your Brand
Don’t be afraid to share your backstory. Offer further insight into your company i.e. successes, employees or ideas. After all, your customers not only want to know why you are in business, but also how you can help them. Well written articles establish your company as an industry leader, which helps to market the skills that you possess.
Blogging can be inspiring and not just those who read yours! Before you know it, you’ll be paying attention to the trends in your field and you’ll start to see ideas all around you. We encourage you to stop, take a look around and see where your blogging takes you.