At one point or another we have this conversation with every client. Does radio really work? Radio advertising doesn’t often get the respect it deserves but when done correctly is an effective advertising medium.
It has the ability to capture the imagination, build a brand and more importantly, lead to a sale. Here are some tips to better radio ads.
3.Rotate at least 2-3 commercials all with the same overall message. A trick of the trade to change up the message is using the same opening and closing lines but changing the middle. This works for business that have sales or events they want to promote without reinventing the wheel and keeping a uniform message.
The ad must answer the question: what’s in it for me? How will it impact my life in a way that I think it will make my life better, happier, or easier? If you use your 30 or 60 seconds in any other way,your not getting through.
Pick a plan and stick with it.
Always keep growing,